What is Answer Engine Optimization (AEO)?
Answer Engine Optimization is the practice of making your brand and content easy for AI answer engines, like ChatGPT, Gemini and Perplexity, to find, understand and cite. Where SEO aims for a high ranking in a list of links, AEO aims to be the source the AI quotes in its direct answer. AEO Studio measures how visible you are across those engines and what to improve.
What's the difference between AEO, SEO and GEO?
SEO optimizes for ranking in traditional search result lists. GEO (Generative Engine Optimization) optimizes for appearing inside AI-generated answers. AEO (Answer Engine Optimization) is the broader practice of being the trusted, quotable answer across AI assistants and answer boxes. They overlap heavily, good structured content helps all three. AEO Studio focuses on measuring the AI-answer side most tools ignore.
How do AI assistants decide which brands to recommend?
They draw on what they learned during training plus, increasingly, live web sources they retrieve at answer time. Brands that are described clearly, mentioned on trusted independent sites, and structured so answers are easy to extract get cited more. There's no single ranking score, it's about being the most credible, quotable source for a given question.
How do I optimize my website for ChatGPT and Perplexity?
Write pages that answer specific questions in plain language, put a concise 40–70 word answer right under a question-style heading, add FAQ/structured data, make sure the page renders without JavaScript, and earn mentions on sites AI trusts. Then measure which AI answers start citing you. AEO Studio tracks that progress so you know what's working.
Does schema markup help with AI search?
Yes, indirectly. Structured data like FAQ and Organization schema helps AI engines extract clean, unambiguous answers from your pages, even though Google no longer shows some rich-snippet types. It's one signal among many, clear writing and trusted mentions matter more, but it's low-effort and worth doing on key pages.
How can I check if my brand appears in ChatGPT or Perplexity?
Ask the assistants the questions your customers would ask and see whether you're named, or use a tool that does this systematically across many prompts and engines. Manual checks are slow and inconsistent. AEO Studio runs your brand against customer-style prompts and gives you a visibility score plus who's being mentioned instead of you.
Why isn't my brand showing up in AI answers even though I rank on Google?
Ranking on Google and being cited by AI are different games. AI often pulls from sources that never rank #1, forums, reviews, well-structured explainer pages, and ignores pages it can't easily read or quote. So a strong Google position doesn't guarantee AI mentions. A dedicated AI-visibility scan shows the gap.